Trust Your Creative.
I already do.
Harnessing Imposter Syndrome
& Self-Doubt for Higher Human Potential.
There is a virus stalling
our potential: Imposter Syndrome Self-Doubt
Even the most talented professionals
doubt their abilities:
Your achievements feel like luck, not skill.
Self-doubt lingers-even when success is visible to others.
Perfectionism tightens its grip, making progress feel impossible.
Each new win brings the fear of being “found out”.
Your creative voice grows quieter under the weight of doubt.
Coaching for...
My Antidote
I combine artistic intuition with evidence-based practice to transform how you relate to your creative self. Through a trust-building process, imposter syndrome isn’t just managed-it’s silenced at its root, freeing you to act with confidence and clarity.
The Hidden Cost
of Self-Doubt
and Imposter Syndrome.
EXPOSED →
The First of Its Kind
A Groundbreaking Report
on the Cost of Imposter Syndrome
and the Inner Critic on Creativity.
#TrustYourCreative
Creativity isn’t about being artistic. If you can identify a problem and find solutions, you’re already being creative. I demystify imposter syndrome and self-doubt by closing the gap between knowing about it and knowing how to harness it. Through a proven process, I guide individuals and teams through
a creative awakening - the shift required to trust their own
unique creative voice.
Creative confidence isn’t
a nice-to-have.
It’s a business asset.
I help creative-thinking professionals, leaders, and entrepreneurs access their higher potential, take smarter risks, and lead boldly. Your creative confidence isn’t just personal - it drives innovation, clarity, and impact in your work.
Step into your authentic creative voice with confidence.
Develop leadership styles that nurture - not stifle - innovation.
Balance clarity and constraint without losing creative freedom.
Build cultures where bold ideas can flourish.
Real Time Insights
That Captures Reality
My approach to imposter syndrome is rooted in in-depth research across the UK and US, blending personal narratives from our own qualitative studies with hard data from quantitative research. This dual lens ensures my coaching workshops, and keynotes are tailored, relevant, and grounded in real-world experience-not generic theory.
Neurological Transformation
At the core of my coaching is neuroscience-backed methodology. I go beyond behavior change, focusing on neuroplasticity-the brain’s ability to rewire itself. My work supports clients in forming new neural patterns that strengthen creative identity and remove internal blocks to expression and leadership.
Expert Coaching
Beyond Tradition
What sets me apart from other coaches is a rare blend of certified expertise, lived experience of crippling imposter syndrome with deep roots in the creative industries. I bring a nuanced understanding of the unique pressures creative proffesional’s face-and tailor my approach to meet you where you are.
I bring deep experience from creative industries into the realities of modern work-where confidence, problem-solving, and clear thinking drive impact.
I understand the internal barriers that block creative contribution
and know how to remove them with insight, empathy, and practical tools.
Creative Fluency
The Creative Awakening
Through a Creative Awakening, I help professionals and teams uncover their untapped creative potential and trust their own ideas. This process builds clarity, courage, and the ability to lead and innovate with authenticity. The outcome: stronger problem-solving, smarter decisions, and work that truly reflects your voice.
My Three-stage,
straight line approach
Awakening
In this stage, I guide you to uncover the internal narratives that have been holding you back.
By creating space for reflection and awareness, you begin to see beyond imposter syndrome and self-doubt-and reconnect with your authentic creative potential.
Calibration
Here, you take ownership of your inner voice instead of letting it control you. You learn to recognise its patterns, understand its roots, and gently shift its influence. This stage puts you in the driver’s seat of your creative journey, building intention, self-trust, and new neural pathways for lasting change.
Implementation
Insight becomes action. In this stage, you embed new habits and practices grounded in neuroscience, making behavioral change real and lasting. As trust in your creative voice deepens, curiosity, courage, and creativity naturally expand across every area of your work and life.
Services
Stepping into your creativity means stepping into your full potential. Through coaching, workshops, and keynotes, I help you move beyond imposter syndrome and your inner critic to trust, practice, and fully realise your creative capacity.
The Coaching
Your Immersive Journey
to Creative Liberation.
A confidential, personalised space for deep self-exploration and empowering conversations. I guide you to harness your imposter syndrome and self-doubt, reclaim your creative voice, and apply it confidently to solve problems, make decisions, and lead with impact.
A Transformative Creative Experience Beyond Imposter Syndrome.
Science-backed insights, reflective coaching, and actionable strategies that build self-trust and bold creativity. These workshops equip teams to overcome self-doubt, unlock innovative thinking, and maximise their collective creative potential.
The Workshop
Insightful and Inspiring Talks
to Ignite Creative Awakening.
Engaging, evidence-based talks that reveal the hidden cost of imposter syndrome on individuals and organisations. Learn how to renew self-belief, foster innovative cultures, and inspire teams to think boldly and act with confidence.
Talks & Summits
Move beyond self-doubt, trust your ideas, and cultivate confidence
that drives real results-for yourself and the teams you lead.
Trusted
by Professionals from
Some clients engage privately and independently
of their employers
“Every student in the country should experience this workshop”
— Innovation MA student London College of Fashion —
“Working with Susan was transformative. We instantly connected, and she helped me define my truth and refocus my vision-creatively, professionally, and personally.”
— Drew King, Designer & Producer, New York —
“ It was an incredible workshop, everyone loved it. It’s given us not just something to think about, but also some really practical tools for our journeys.”
— Laura Jordan Bambach, Co-Founder of Uncharted, UK —
Individual coaching
and corporate opportunities
Curious to know you.
Trust you are not alone.
My conversation with you will be highly confidential.